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What best describes the purpose of webcasting an event?

To create interactive sessions with attendees.

To record for on-demand viewing.

Webcasting an event primarily aims to allow content to be streamed live, enabling viewers to access the event in real-time, regardless of their location. While many purposes can be attached to webcasting, the most fitting description is its ability to record the event for future on-demand viewing. This aspect of webcasting not only extends the event's reach but also ensures that individuals who could not attend live can still benefit from the content later. This aligns well with the evolving needs of audiences who may prefer to consume information at their convenience.

The other options, while relevant to enhancing the event experience, do not encapsulate the main function of webcasting. For instance, creating interactive sessions with attendees or providing feedback and polls enhances engagement but is not fundamental to the act of webcasting itself. Managing ticket sales is likewise an operational aspect that, while important for virtual events, does not pertain specifically to the webcasting process.

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To manage ticket sales for virtual events.

To provide feedback and polls during the event.

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