Certified Meeting Professional (CMP) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Certified Meeting Professional Exam with a comprehensive quiz that includes multiple-choice questions and detailed explanations. Master the skills you need to excel in your certification journey!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What does a strategic plan outline for a company?

A detailed description of past events
A short-term operational plan
A long-range call to action
A marketing strategy for social media

The correct answer is: A long-range call to action

A strategic plan is fundamentally designed to provide a long-term vision and direction for an organization. It outlines the goals and objectives the company aims to achieve over an extended period, typically three to five years or more. The strategic plan serves as a "call to action" for the entire organization, aligning resources, efforts, and stakeholders in pursuit of these overarching goals. This comprehensive framework is essential for guiding decision-making and prioritizing initiatives that support the company’s mission and vision. In contrast, focusing on past events does not align with the purpose of a strategic plan, which is future-oriented. A short-term operational plan typically concentrates on immediate, tactical actions rather than the broader, high-level vision characteristic of a strategic plan. Similarly, while a marketing strategy might be part of a strategic outlook, it is usually more focused on specific tactics and channels, like social media, rather than the overarching goals and directions offered by a holistic strategic plan. Thus, the focus on long-range actions is crucial in defining a company’s future course and success.