Certified Meeting Professional (CMP) Practice Exam

Which of the following is a measure of success that might be discussed in stakeholder interviews?

1. Event duration

2. Level of participant satisfaction

3. Number of sponsors

4. Location of the venue

The correct answer is: Level of participant satisfaction

Level of participant satisfaction is a critical measure of success that can be discussed in stakeholder interviews because it directly reflects the attendees' experiences and perceptions of the event. High satisfaction levels indicate that the event met or exceeded participants' expectations, which is often considered a fundamental goal of any event. Stakeholders are typically interested in understanding how well the event fulfilled its objectives from the participant's perspective, which could encompass various dimensions such as content quality, engagement, and networking opportunities. While event duration, the number of sponsors, and location of the venue can be important factors influencing the success of an event, they do not directly measure the effectiveness of the event in terms of participant experience and satisfaction. Stakeholder interviews often focus on qualitative insights that prioritize the voice of the attendee, making satisfaction a more essential metric for assessing overall success.