Certified Meeting Professional (CMP) Practice Exam

Which of the following is NOT considered an external stakeholder in event management?

1. Event attendees

2. Suppliers

3. Local community organizations

4. Event professionals

The correct answer is: Event professionals

In the context of event management, external stakeholders are generally defined as individuals or groups who are not directly involved in the planning and execution of the event but are affected by it or can influence its outcome. Event attendees, suppliers, and local community organizations fit the definition of external stakeholders. Attendees are participants who experience the event. Suppliers provide essential services and products necessary for the event's success, while local community organizations may be impacted by the event regarding economic, social, and environmental aspects. Event professionals, however, are typically part of the planning team and are directly involved in the event's management. They contribute to decision-making, logistics, and executing the event. Their role means they are internal stakeholders, as they have a vested interest in the event's outcome and are engaged in the planning process. Recognizing the distinction between internal and external stakeholders is crucial for effective event management, as it helps in tailoring communication and engagement strategies appropriately.